Call Tracking

CALL TRACKING METRICS & MEASUREMENT

Tracking your marketing performance has never been easier than this.

Our proprietary measurement system provides 24/7 notifications, real time reporting, notifications & call history.

• Time is money. There is NO longer need to listen to each call. Our system deciphers through the calls and tells you which ones made an appointment, was SOLD, or need to be followed up with.

• Great training tool for your sales staff. Records every conversation.

WHAT IS CALL TRACKING?

Call tracking is a business practice that leverages technology to measure consumers’ behavior before and during phone calls. This provides data that can drive smart decisions for marketing and sales. HomeTrends call tracking software precisely measures consumers’ behavior. This is accomplished by identifying which marketing and sales efforts generate the best quality and highest volume of phone calls. Call tracking also uncovers which advertising efforts do not produce results.

HOW DOES CALL TRACKING WORK?

Call tracking software incorporates unique tracking phone numbers. These tracking numbers are assigned to individual customer engagement points. Then when a potential customer calls from one of the engagement points, the inbound call is automatically associated with that specific marketing source. Anytime a person dials a tracking number, the call runs through the software system. The software is also able to record the conversation. Thus sources that drive the most phone calls and best leads are deemed to be the most effective. Tracking numbers are used for our digital and traditional products and can even link to individual website visitors.

CALLERS ARE 10X MORE LIKELY TO TURN INTO CUSTOMERS THAN FORM FILLS

• Call Quantities – Know how many calls your PPC (or any channel) produced
• Call Details – Peak call times, duration, answered status, repeat callers, etc.
• Dynamic Number Insertion – Identify calls from online campaigns
• Whisper Tone – “Another great call from your marketing campaign”